Course Overview:

The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

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Entry Requirement:

For entry onto the Level 7 Diploma in Strategic Management and Leadership qualification, learners must possess:

• An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification

• Mature learners with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)

• Learners must be 21 years old or older at the beginning of the course

• English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency

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Equivalences:

Level 7 diplomas on the Regulated Qualifications Framework (RQF) are at the same level as master’s degrees. However, they are shorter (120 credits) and learners will have to proceed to the dissertation stage (60 credits) with university to achieve a full masters programme.

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Modules:

• Contemporary Issues and Principles of Marketing (20 credits)

• Consumer Behaviour and Market Communications (20 credits)

• Digital and Social Media Marketing (20 credits)

• Contemporary Challenges and Strategic Marketing (20 credits)

• Strategic Brand Management Law (20 credits)

• Marketing Research Project (20 credits)

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Assessment & verification:

All units within this qualification are internally assessed by the centre and externally verified. The qualifications are criterion-referenced, based on the achievement of all the specified learning outcomes.To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. The judgement that the learners have successfully fulfilled the assessment criteria is made by the Assessor.The Assessor should provide an audit trail showing how the judgement of the learners’ overall achievement has been arrived at.

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Progression:

Successful completion of Level 7 Diploma in Strategic marketing qualification enables learners to progress into or within employment and/or join Master of Business Administration (MBA) (top-up).

As this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learners are also eligible to progress to an MBA top-up with advanced standing with many universities in the UK and overseas.